If You Need More Views, Better Engagement…
Then this practical LinkedIn playbook for service-based and info businesses is for you
Chelena Peart Founder of The LinkedIn Strategy Lab
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Welcome & How to Use This Guide
If your profile views are climbing but your engagement’s dipping, you’re in the right place. This workbook pairs with the video below to help you turn attention into actual conversations, DMs, and bookings; without posting every day.
You’ll find quick audits, copy templates, poll ideas, and weekly rhythms. Start with the 10-Minute Congruency Audit, then implement today’s 30-minute fix.

Pro tip: Save the checklists as your Friday review ritual.
What We’ll Fix
  • Congruency - Align what you comment on with what your profile actually says (headline, banner, About, Featured).
  • Clear value proposition - Make it obvious who you help, what problem you solve, and the outcome you deliver.
  • Engagement triggers - Add simple calls to conversation (questions, micro-CTAs, polls) so people actually respond.
Engagement Down, But Profile Views up 🤷🏾‍♀️
If your profile views are rising but your engagement is slipping, this workbook & video is for you. It’s a practical, snack-sized guide to turn attention into conversations and conversations into booked work. No daily posting. No noise. Just congruency, clarity, and simple triggers that invite replies.

Actionable Tip: Dedicate 5 minutes daily to scrolling your LinkedIn feed, specifically looking for posts that catch your eye. Analyse why they stand out and what patterns you can apply to your own content.
Spot the Pattern
When views rise but engagement drops
Symptom:
Profile views ↑ engagement ↓
Usual causes:
  • Message mismatch (what you comment on ≠ what your profile says)
  • Unclear value proposition (no clear "What's in it for me?")
  • Weak engagement triggers (no asks, no conversation)

Fix congruency → clarify value → add micro-CTAs.
10-Minute Congruency Audit
Use this quick checklist to identify alignment gaps between your activity and your profile:
Step 1
List 3 topics you've commented on this week.
Step 2
Do your headline/About/Featured mention those topics?
Step 3
Does your banner answer: Who you help • Problem • Outcome • Next step?
Step 4
Do your last three posts reflect what you’re trying to move right now (offer, launch or internal initiative)?
Audit Table
Headline Templates (Just Use The Formula)
Formula: Role + Who you help + Outcome + Proof/Mechanism
Template 1
"LinkedIn Strategist | Helping Gen X coaches turn visibility into booked calls in 90 days"
Template 2
"Ops Consultant for Agencies | Cut delivery time 30% with simple SOPs + dashboards"
Template 3
"Email Copy Coach | Turn lurkers into buyers with 4-part nurture systems"

Prompt: Replace role, audience, outcome, and mechanism with your specifics.
Engagement Triggers (Pick 2 Per Post)
  • Call to conversation: "What would you add?" "Where do you disagree?"
  • Low-friction polls: 2–4 options; no brain strain.
  • Micro-CTA: "Comment 'CHECKLIST' for the one-pager."
  • Action prompt: "Save this for Friday planning."
  • DM invite: "Reply 'PLAN' and I'll share the next 3 steps."
  • Featured link: Point to a free resource or case study.
Content Alignment Quick Wins
1
Comment with intent
Aim for the 80:20 rule: 80% relevant to the work you do; 20% lighter content (e.g., celebrating a colleague’s promotion).
2
Echo in your feed
Publish 1–2 posts per week on the same topics you comment on.
3
Pin proof
Add 2–3 proof pieces in Featured (case study, testimonial, teardown).
4
Mini-ideas
Before → After → Bridge
What it is: Show a start point, the result, and the 2–3 steps that got you there.
This works because: Prospects/stakeholders see the transformation and how you think.
Calls-to-Action Bank
  • Want the one-pager? Comment “CHECKLIST”.
  • DM “MAP” and I’ll sketch your 3-step plan.
  • Beta reader notes - drop one question you want answered.
  • Apply for an advance review copy DM “ARC”.
  • Drop your headline I’ll give one tip.
  • Pilot volunteers needed comment “PILOT” to join.
  • Save this for Friday planning.
  • Curious how this maps to your offer? DM “OFFER”.
  • Podcast/press kit? Comment “MEDIA” and I’ll send it.
  • One blocker holding you back; what is it?
  • Where do you disagree and why
20-Minute Profile Tune-Up
Transform your profile with these five focused updates:
Headline
Who you help + Outcome + Mechanism/Proof
Banner
Who/Problem/Solution/Outcome/CTA
About
Who it's for • How you work • Simple next step
Featured
Lead magnet → Case study → Booking link
Top Posts
Resurface 2–3 aligned posts
Weekly Rhythm (Minimum Viable Consistency)
Metrics That Matter
Track weekly:
Profile → Action
Featured clicks / DMs / Calls booked
Post health
Comments (quality), Engagement, Link clicks, DM replies
Input metrics
Meaningful comments, DMs started, CTAs used per post
Troubleshooting Grid
You Know It's Time to Transform Your LinkedIn Presence…
Start implementing these strategies today and watch your LinkedIn engagement increase. Remember…Consistency beats perfection every time.